Elizabeth Arden, Clarins, Tarte
Get the best new beauty products without breaking the bank.
Shopping for new beauty products is fun, but drying out your bank account isn’t, so we rounded up the hottest new fall products for $25 and under. With price tags this slim, you can afford to stock up!
Revlon, Laura Mercier, Clinique, Buxom
In need of a hero? Consider these mascaras to be the "Fantastic Four" of eye makeup. We’re loving the lengthening and volumizing effects created by Revlon Colorstay Overtime ($8; drugstore.com), Buxom Sculpted Lash ($19; sephora.com), Clinique’s High Impact Extreme Volume ($20; clinique.com) and Laura Mercier Faux Lash ($22; lauramercier.com). Their long-lasting formulas keep them from running or getting clumpy.
Too Faced, Essence, Clarins
These inky black liners create flawless cat eyes or subtle definition in just one swipe. Too Faced’s innovative three-prong applicator ($22; toofaced.com) allows you to target the tricky spaces between your lashes, and Essence's Superfine Eyeliner Pen ($3; ulta.com) glides on so smoothly, it’s almost pro-quality. We also like Clarins's Kohl Eye Pencil ($23; clarinsusa.com), a true sable that can be blended out for an easy smoky eye.
Play with high-fashion colors like Elizabeth Arden’s amethyst ($19; elizabetharden.com), Clarins’s inky asphalt ($20; clarinsusa.com), and Tarte’s amped-up neutrals ($22; tartecosmetics.com), minus the couture price tag.
Sephora, Make Up For Ever, Ardell, YBF
Lashes and brows
Nothing commands attention like a strong brow and lush lashes. Swipe on Make Up For Ever’s Aqua Brow ($20; sephora.com) to enhance your arches, then give lashes a flattering bend with YBF’s Crystal Jeweled Eyelash Curler ($12; ulta.com). Plus, thanks to Sephora’s Bulls Eye Lash Applicator ($12; sephora.com), full-on falsies like Ardell’s Fashion Lashes Strip ($4; target.com) are even easier to put on.
Gone are the days of mismatched lipstick and liner — the all-in-one Poppy King for Boots Lip Pencils ($11.50 each; shopbootsusa.com) define and fill in lips with a smooth cream formula, and we love the trendy shades of L’Oreal’s Colour Riche Lipsticks ($10 each; lorealparisusa.com).
Sweep the soft pink or deep berry onto the apples of your cheeks to create a natural flush, then use the tawny brown as a contour ($20 each; maccosmetics.com starting in late August).
Sephora, Cynthia Rowley, Sonia Kashuk
Between Cynthia Rowley's patterned tweezers ($25; sephora.com), Sephora's ribbon hair ties ($8; sephora.com) and Sonia Kashuk's plaid brush set ($14; target.com starting in September), your primping routine just got a lot more chic.
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