Stylish Santa? UGGs top most-searched holiday gift

The TODAY anchors chat about the hot topics of the day, including the surprising discovery that much-maligned UGG footwear topped the list of most-searched online item this holiday season; the anchors reveal that each owns at least one UGG product.

You didn't think they were gone for good, did you?

UGG boots, the Australian footwear that seems more divisive that politics, topped the list of most-searched online items this holiday season, according to Experian Marketing Services. The snuggly shoes beat out such holiday front runners as the iPad and Kindle Fire and even fashion staples like Barbie.

The news comes as a surprise, since it was reported that UGG sales have fallen in the last year, and because they're no longer seen on A-list stars as they once were. Although Jessica Simpson was spotted in a pair over Christmas, the style has seemingly fallen from celebrity grace: in December, British fashionista Alexa Chung slammed the company's latest collection, $190 sequin-studded styles that sparkle like a chunky disco ball.


Casual glam? UGG now sells sequin-studded boots for $190.

"They're on the hit list. Along with whoever brought back harem trousers," Chung tweeted.

Then there's Victoria Beckham, who does indeed own a pair, but would never be seen out in public wearing them. "I wear them only at home," she told France's Madame Figaro magazine.

Is keeping one's UGGs indoors a common trend? On TODAY Wednesday, Al Roker and Willie Geist proudly admitted they owned UGG slippers that don't get much fresh air. "You wear them around the house, or out to the store if you started getting older and losing it a little bit," joked Geist.

What do you think? Are folks too critical of the sheepskin style? Are you a fan of UGGs? (And did you receive a pair this holiday season?) Chime in!

Rina Raphael is a TODAY senior editor addicted to wearing her Sorel Wild Wooly Wedges, which make her look like a Budweiser Clydesdale.

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Discuss this post

The Uggs provide more leg coverage than my bedroom sheepskin moc-style slippers - great to wear in the house, but outside in the winter, I wear my Timberland slip-on boots! Uggs are not pretty shoes and don't offer much arch support.

  • 1 vote
Reply#1 - Wed Jan 2, 2013 1:02 PM EST

I imagine folks were buying them over the holidays because they've dropped in price. They may be comfortable but they really it comes...UGGLY!

    Reply#2 - Wed Jan 2, 2013 3:47 PM EST
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