Summer's Eve, the makers of lady freshness products in scents like "Delicate Blossom" and "Morning Paradise," have kicked up something of a controversy over a new set of video ads.
The three spots -- each featuring a woman's talking hand of different ethnicities -- are being called out for the racially stereotypical voicing of each character's monologue. There's an African-American hand, called "Lady Wowza" who's suggests freshening before a night at the club, a presumably Latina hand called "Leopard Thong" who breaks into fast-paced Spanish rant at the end and a non-specific Caucasian hand named "BFF."
The campaign, called "Hail to the V," is aimed at selling their cleansers, woman to woman.
Watch the spots here and let us know what you think of the ads -- are they a down-under blunder?
Lady Wowza's ad:
You heard me! You best be headed to the store for some dermatologist-tested Summer's Eve Cleansing Wash and Cloths. Soap? Please. You don't want me to be itchy do you? Didn't think so: http://www.summerseve.com
Leopard Thong's ad:
I may be a miracle worker, but even I can't be expected to feel all fresh and clean after a day of activities! That's why I love Summer's Eve Cleansing Cloths, individually wrapped for your convenience. And next time you're in the shower, hit me with some Cleansing Wash. I'm important so treat me like it: http://www.summerseve.com
Treat me like the BFF I am. Summer's Eve Cleansing Wash and Cloths are much cheaper than a monthly vajazzling. And a whole lot fresher. I'm not asking for much, just a little attention here and there. You know, a little vertical smile love goes a long way. http://www.summerseve.com
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