Ojon Full Volume Brush On Mousse / qvc.com
Want more beauty bang for your buck? The Cosmetic Executive Women (CEW), a nonprofit trade association, has revealed their top choices in makeup, hair and skin products (both prestige and mass). Find out which items survived rigorous testing to be crowned the much-respected winners:
AVEENO Ageless Vitality Elasticity Recharging System-Day SPF 30, $42.99
This two-step daily treatment restores energy to elastin-deficient skin, restoring a more youthful, awakened look.
Clinique Even Better Clinical Dark Spot Corrector, $49.50
This product is the No. 1-selling product – every 9.8 seconds one is sold! The point is, it's not just wrinkles that are showing age, it's uneven skintone and brown spots, and this can perfect skin tone.
Shiseido Cosmetics America Future Solution LX Eye and Lip Contour Regenerating Cream, $130
This is the perfect example of targeted care, which came out of substantial medical reserach on skin dryness.
Ojon Volumizing Brush-On Mousse, $25
Sporting an innovative brush-on tool, this product helps builds body and provides medium hold, giving limp hair that extra boost.
L'Oreal Paris Infallible Le Rouge, $9.99
This product is great because it takes the problem of long-lasting lip products, which typically are very drying for your lips, and corrects it! It lasts up to 10 hours and it is very hydrating, so it compensates for the downside of long-lasting lip color.
COVERGIRL Liquilineblast Eye Liner, $8
We know that liquid gives you a more definite line (that dark line you want) but liquid liner can be tough to apply. This gives you the same line but is easier to apply and gives you the same feel.
Dior Beauty Diorshow Maximizer, $28
People are obsessed with mascara, but this one is unique. You put it on before your normal mascara as a primer, or at night you can put it on your lashes and it works as a treatment to help your lashes grow.
Yves Rocher North America Inc. Culture Bio, $3.50 - $34
The Eco Beauty Award is an award to encourage companies to work towards sustainability and to have effective products that are both good for you and good for the earth. Yves Rocher's whole line is dedicated to this cause; all are 100 percent natural and certified organic products.
Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 60, $39
Shiseido has the most state-of-the-art sun products, all light to the touch but with SPF up to 60, so they give you the most protection without any harsh ingredients.
To check out more winners, visit CEW.org for the full list.
TODAY's Natalie Morales talks with Carlotta Jacobson, president of Cosmetic Executive Women, about seven products that help with anti-aging, hair coloring, style and suncare.